1. Freedom House's worldwide study on democracy; relative freedom of media and Singapore.
   
   
   
2. Singapore Newspapers and Printing Presses Act.
   
   
   
3. Importance of media ownership, culture and legal system to practice of public relations.
   
   
   
4. Rights of Part IV of the Singapore Constitution.
   
   
   
5. Singapore Censorship Review Committee's theory of mass media.
   
   
   
6. Intellectual property laws: Copyright.
   
   
   
7. Law of Confidence.
   
   
   
8. The importance to PR of accuracy, truth and the public interest, both in terms of ethics and legal issues.
   
   
   
   
9. Libel & slander: plaintiff’s burden of proof; defendant’s burden of proof; truth; fair comment; Singapore Defamation Act.
   
   
   
10. 1971 Black Operations and impact on news media in Singapore.
    
    
    
11. Contract law: elements.
    
    
    
12. Characteristics of open systems and closed systems; place of PR in an open system.
    
    
    
13. Definition of public opinion.
    
    
    
14. Systems theory's contributions to PR. Elements of a system and PR's role. Terms: proactive and feedback; negative feedback.
    
    
    
15. Agenda-setting: definition, key media.
    
    
    
16. Employee communication: informal v. formal, reliable v. unreliable; media used.
    
    
    
17. Impact of new media on internal and external communication; skills needed for using new media in public relations.
    
    
    
18. Organisational culture, dominant coalition and role of public relations in co-acculturation.
    
    
    
19. Criteria for organisations' effective communication.
    
    
    
20. Media selection, criteria and advantages of each medium.
    
    
    
21. Objective of publicity; pitfalls; what makes publicity effective on public opinion.
    
    
    
22. Elements of public information system.
    
    
    
23. The nature of the relationship between news and public relations; guidelines for good media relations.
    
    
    
24. Elements of PR press releases, video news releases, ethics of both.
    
    
    
25. News values.
    
    

Be sure to bring a 2B pencil to the exam. Please sit down front and every-other seat.

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