NM 2219 Lectures

lperry@nus.edu.sg • icchabasnyat@nus.edu.sg

Week 1 Aug. 15:	Introduction to Contemporary Public Relations: Defining Public Relations Practitioners of Public Relations: Roles, Salaries & Trends
Week 2 Aug. 22:	Organizational Settings of Public Relations
Week 3 Aug. 29:	Historical Origins of Public Relations
Week 4 Sept. 5:	Ethics and Professionalism; Corporate Social Responsibility
Week 5 Sept. 12 Week 6-7 Sept. 19, Oct. 3:	First Exam Legal Considerations, Locally & Internationally
Week 8 Oct. 10:	Theoretical Underpinnings: Adjustment and Adaptation Communication: Persuasion and Public Opinion
Week 9 Oct. 17: Week 10 Oct. 24	Internal Relations and Employee Communication External Media, New Media and Media Relations Second Exam: Review
Week 11 Oct. 31:	Defining Public Relations Problems: Research Planning and Programming: Management
Week 12 Nov. 7:	More on Strategy Taking Action and Communicating Evaluating the Program: Accountability & Research
Week 13 Nov. 14:	Business and Industry Government and Politics Nonprofits, Trade Associations and Nongovernmental Organizations International Public Relations
December 3, 9 a.m.	Final Exam: Review