Syllabus Lecture Notes Issues Tracking What's New
Semester1 2008

NM 2219 Principles of Communication Management
Syllabus for printing (pdf in new window, 127k)
4 credits
INSTRUCTORS:

Dr. Linda M. Perry, lperry@nus.edu.sg;

Dr. Iccha Basnyat, icchabasnyat@nus.edu.sg

Office: AS6, 03-05
(65) 6516-6320
...............................
Office: AS6, 03-32
(65) 6516-1089
SCHEDULE:
Lecture:
 
Discussion Groups:


Day
Time
Venue
Friday 0800-1000 LT9
  DW  
Monday 1. 0900-1000 AS6/02-12
Tuesday 2. 1700-1800 AS4/01-09
  3. 1800-1900 AS1/02-01
  4. 1900-2000 AS1/02-01
Wednesday 5. 0800-0900 AS3/03-02
  6. 1100-1200 AS3/03-05
Thursday 7. 0900-1000 AS6/02-14








MODULE
OBJECTIVES:
To introduce students to the field of communication management and to the organizational, societal and legal contexts in which the practice takes place. Emphasis is placed on strategic communication, ethics, social responsibility, the role of mass communication and new media in the formation of public opinion, the role of public relations in democracy, the global practices of communication management and the major influences that affect organizational behavior. This is the foundation course for students pursuing studies and careers in communication management.
GRADING:
Element
Date
Percentage
Exam 1 Fri, Sept. 12
20%
Exam 2 Fri, Oct. 17
20%
Issue Tracking Presentations* Nov. 3-13
05%
Group Issue Tracking Report* 5 p.m. Nov 17
10%
Individual Issue Tracking  (included w/report)
05%
Class participation  
10%
Final Exam.......... .AM, Wed, Dec. 3
30%
* In Discussion Groups    
 
 

• You must bring a No. 2 pencil to all exams.
• You will be tested on your mastery of lecture materials and assigned readings.
• You will have two weeks to review your exam after grades are posted.
• Make-up exams will be given within two working days of the scheduled exam but only in documented.cases of excused absences.
• Lecture notes will be posted on the class website.
• Lectures are web-cast.
ON YOUR HONOR:
 Academic honesty is expected and required, just as high ethical standards are required professionally. There will be zero-tolerance for anything less. That means not giving, accepting or taking unauthorized aid, or doubling on any assignments without permission of all professors involved. Cases of academic dishonesty will be prosecuted according to the university’s rules of discipline.
READING:
 *Textbook:
• Effective Public Relations, 9th ed., Cutlip, Scott, Allen Center and Glen Broom, Prentice-Hall, 2006.
**Supplemental Readings:
• Chay-Németh, Constance, “Becoming Professionals: A Portrait of Public Relations in Singapore,” in The Global Public Relations Handbook: Theory, Research and Practice, 5:86-105, K. Sriramesh, ed., Lawrence Erlbaum, 2003 (on reserve).
• Teo, Yi-Ling, “Regulation of the Media Industry,” in Media Law in Singapore, 2nd ed., 1:1-22, Thomson: Sweet & Maxwell Asia, 2005 (on reserve).
*** Other supplemental readings to be announced

 

Week
CLASS SCHEDULE.....................................

Topic.
Week 1
.... Aug. 15:		 Defining Communications Management
* Ch. 1 Introduction to Contemporary Public Relations
* Ch. 2 Practitioners of Public Relations
Week 2
.... Aug. 22: 		The Practice of Communications Management
* Ch. 3 Organizational Settings
** Chay-Németh, Constance, “Becoming Professionals: A Portrait of Public Relations in Singapore,” in The Global Public Relations Handbook: Theory, Research and Practice, 5:86-105, K. Sriramesh, ed., Lawrence Erlbaum, 2003.
Week 3
.... Aug. 29: 		The History of Communications Management
* Ch. 4 Historical Origins
The Museum of Public Relations, http://www.prmuseum.com/ (all pages on historical figures in PR)
Week 4
.... Sept. 5:

Ethics and Social Responsibility
* Ch. 5 Ethics and Professionalism
First Exam—through week 4: Sept. 12
Week 5-6
.... Sept. 19:		 Legal Contexts
** Teo, Yi-Ling, “Regulation of the Media Industry,” in Media Law in Singapore 2nd ed., 1:1-22, Thomson: Sweet & Maxwell Asia, 2005.
Mid-Semester Recess • September 20-28
Week 7
.... Oct. 3:		 Theories in Public Relations & Communication
* Ch. 7 Theoretical Underpinnings: Adjustment and Adaptation
* Ch 8 Communication and Public Opinion

Oct. 1 Hari Raya Puasa—No discussion groups this week (lecture will be held as scheduled)

Week 8
.... Oct. 10:

Communicating with Publics
* Ch. 9 Internal Relations and Employee Communication
* Ch. 10 External Media and Media Relations
*** Multicultural and international public relations: Readings TBA
*** New media and public relations: Readings TBA
Second Exam—through week 8: Oct. 17
Week 9-10
.... Oct. 17, 24:		 The Management of Public Relations
* Ch. 11 Defining Public Relations Problems
* Ch. 12 Planning and Programming
***Crisis communication and issues management: Readings TBA
Week 11
.... Oct. 31: 		Management of Public Relations, cont.
* Ch. 13 Taking Action and Communicating
* Ch. 14 Evaluating the Program

Oct. 27 Deepavali— No discussion groups this week (lecture will be held as scheduled)
Week 12
.... Nov. 7: 		The Practice
* Ch. 15 Business and Industry Public Relations
* Ch. 16 Government and Public Affairs

Issue-tracking presentations in your discussion group, Nov. 3-13
Week 13
.... Nov. 14:		 The Practice, cont.
* Ch. 17 Nonprofits, Trade Associations, and Nongovernmental Organizations

Group issue-tracking final reports due, 5 p.m. Nov. 17.

Final Exam (cumulative): AM (TBA), Wednesday, Dec. 3.

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